“Sound strategy starts with having the right goal.” ― Michael Porter

The marketing team was established with the goal of reaching out to the public and marketing campaigns strive to make patients aware of services of the hospital

The basic objective of a health-care marketing campaign is to demonstrate how the facility can deliver the best technology and the best patient experience at the best price to the target market.

To meet the target customer we have different verticals like

• Corporate Relations
• Insurance Relations
• Community Relations
• Referral Provider Relations

Corporate relations

The corporate team liaises with various private and government organizations. We have exclusive tie-up with corporate, Government, and PSU organizations for their various healthcare needs like periodic health checkup. We also provide periodic seminars and health talks on various topics at the client premises and in our hospital for the wellness of the employees and their dependants

Also the organization can have direct tie-up with the hospital for their In-patient needs. With an authorization from the company, cashless treatment will be provided to patient and bills will be forwarded to the organization. The tie-up ensures

• Green channel facility
• Customized health check packages
• Periodic health awareness programs

Insurance relations

PSG Hospitals offers cashless facility for patients through tie-up with most of the top private insurance companies, Government insurance schemes and ESI. We also provide assistance to patient to file their insurance reimbursement claim.

Insurance

Government Scheme

• Employee State Insurance (ESI)
• Tamilnadu New Health Insurance Scheme
• a)MD India Government Employee Scheme
• b)MD India Pensioner Scheme
  c)MD India Co-Operative Scheme
• Chief Minister Comprehensive Health Insurance Scheme

General Health Insurance

• Cashless claims in our hospital (PSG Hospitals)

TPA(Names)

• Medi Assist India Pvt Ltd
• Vidal Health TPA Services
• Star Health & Allied Insurance Company Ltd
• ICICI Lombard GIC Ltd
• Family Health Plan Ltd
• United Healthcare Parekh TPA Ltd
• Bajaj Allianz General Insurance Company Ltd
• Vipul Med Corp TPA Pvt Ltd
• Apollo Munich Health Insurance Co Ltd
• Paramount Health Services TPA Pvt Ltd
• MD India Healthcare Services Private Ltd
• CIGNA TTK Health Insurance Company Ltd
• Dedicated Healthcare Services TPA India Pvt Ltd
• L&T Insurance Company Ltd
• Heritage TPA Pvt Ltd
• Religare Health Insurance Company Ltd
• Cholamandalam MS general Insurance Company Limited
• Medsave Healthcare TPA Ltd
• Max Bupha Health Insurance Company Ltd
• Reliance GIC Ltd
• E-Mediteck TPA Services Ltd

Community Relations

The Community Relations Department demonstrates the core value by supporting the community we serve. At PSG Hospitals we have various community outreach program like health screenings and educational opportunities that serve tens of thousands of people in our community each year.

The department interfaces with a broad range of non-profit, business and community organizations to support initiatives that improve the well-being of the community, addressing health.

We conduct regular health camps in rural and urban areas where medical facility is inaccessible. We also participate in health fairs and community events as part of our commitment to help improve the quality of life in our community by encouraging individuals to take charge of their health through education and awareness

Referral Provider Relations

The Referring Provider Office at PSG Hospital is a resource for all providers outside PSG Hospitals. The physician liaison staff in our office can:

• Facilitate patient referred
• Connect you with appropriate PSG Hospital department to answer your questions about the referred patient and periodic update regarding the patient status
• We also have periodic continuing medical education courses, fellowship training for the referral medical practitioners
• We have introduced a referral card for our practitioners “ First Circle” with entitles the holder benefits like
• Special discount
• VIP access
• Reserved parking
• Library access
• Dedicated Helpline(9789680666) and expert assistance cell (8220013330)